Everything You Need To Know About Carpet Cleaning For Official Dinner Events

I’m getting ready to host an official dinner event, and I want my carpets to be spick and span, you know? Let’s chat about why having clean carpets is crucial for such occasions, all the perks of having pristine carpets, the various ways to get those carpets sparkling, the prep work needed before diving into cleaning, how to tackle different types of carpet materials, and some handy tips for keeping those carpets in tip-top shape. Trust me, I’m about to become a carpet-cleaning pro for official dinner events!

Why is it Important to Clean Carpets for Official Dinner Events?

Regarding official dinner events, keeping my carpets clean is crucial in setting the right vibe and making my guests feel welcome. Dirty carpets not only mess with the venue’s look but can also leave a bad taste in everyone’s mouth.

A spick-and-span carpet not only boosts the overall ambience but also shows guests that I’ve got my act together and pay attention to the little things. That’s why I rely on professional cleaning services to ensure my carpets are flawless and stains-free. Even the tiniest blotch can ruin the elegance of the space. By cleaning my carpets before the big event, I can wow my guests with a carpet that’s as classy as the occasion.

What are the Benefits of Clean Carpets for Official Dinner Events?

I always ensure clean carpets for official dinner events because they offer many benefits. Not only do they make the event venue look top-notch, but they also help maintain a healthy environment and create a positive experience for guests.

Investing in professional carpet cleaning services on the regular is critical to keeping things spick and span. It sets a high standard of cleanliness and keeps everything looking pristine for guests. Clean carpets don’t just make the event space look better – they also contribute to better hygiene. Professionals know all the tricks to remove tough stains, ensuring the carpets look fresh and inviting. This attention to detail helps keep up the elegance and sophistication of the event setting, boosting guests’ satisfaction and leaving a fantastic impression.

What are the Preparations Needed for Carpet Cleaning for Official Dinner Events?

Prepping for cleaning the carpet at fancy dinner parties involves getting the space ready, having the right tools on hand, and maybe even trying DIY stain fixes.

Clearing out the area is critical—it sets the stage for a smooth cleaning job and makes it easier to get to the carpet. Having all the necessary cleaning gear, like vacuums, carpet cleaners, and stain removers, ready to go ensures the whole process goes off without a hitch.

Those DIY stain solutions? They’re like little lifesavers for treating pesky spots before the pros show up, keeping the carpet looking pristine. And when it comes to bringing in the big guns for professional cleaning, it’s all about chatting with them about what you need and expect to ensure the event’s carpet looks top-notch.

1. Decluttering the Area

Before I start cleaning the carpets, I always tidy up the area. It’s not just about making things look neat; clearing the clutter makes cleaning smoother and helps prevent accidents. Plus, it ensures all those fancy event decorations stay safe and sound during the cleaning.

When I clear out all the extra stuff and furniture from the carpeted space, I can get in there and clean every little corner. This way, I can effectively eliminate all the dirt and debris. And you know what? It’s not just about making the carpets spotless; it also reduces the chances of anyone tripping over clutter and taking a spill.

By decluttering before cleaning, I also keep event decorations, like delicate centrepieces and intricate setups, out of harm’s way. This prevents potential stains or damage, keeping the event space top-notch and ensuring the decor shines.

1. Vacuuming the Carpet

I always vacuum the carpet before any event. It’s crucial to ensure the carpet is debris-free, keep the venue clean, and adhere to a regular maintenance routine for the best carpet care.

Vacuuming regularly eliminates visible dirt and allergens and helps the carpet fibres last longer by preventing nasty grime buildup. Vacuuming can spruce up the space if you want to create a warm and well-kept atmosphere for your guests. Adding vacuuming to my regular maintenance routine, I can keep my venue in tip-top shape, all set to impress visitors with its spotless appearance.

1. Spot Treatment for Stains

When I have a dinner event coming up, I know I need to tackle any pesky carpet stains beforehand. It’s all about coordinating my cleaning efforts and getting everything ready for the event to ensure the stains are gone, and my carpet looks top-notch.

This coordination isn’t just for show – it’s about creating a warm and visually pleasing atmosphere for my guests. I’ve learned that using the proper stain removal techniques, like blotting instead of rubbing to stop the stain from spreading, can make a difference in keeping my carpet looking its best.

I seamlessly fit in my carpet cleaning tasks while prepping for the event. Treating those stains promptly is crucial in preventing them from becoming permanent eyesores. I always use a protective carpet spray before the event to keep my carpet looking clean and fresh throughout the occasion.

How to Clean Different Types of Carpet Materials for Official Dinner Events?

When I need to clean various types of carpet materials for those fancy dinner events, I know I’ve got to use specialized approaches. I have to consider the types of fibres in the carpets, take care of the upholstery, and opt for eco-friendly cleaning products to keep things sustainable.

It’s all about knowing the ins and outs of carpet fibres to keep those carpets looking top-notch for the event. Whether it’s wool, nylon, polyester, or olefin, each fibre needs special care to prevent mishaps. By understanding these differences, I can apply customized cleaning methods that eliminate stains and keep the carpets in great shape for longer. And using eco-friendly products isn’t just good for the health and safety of my guests – it also helps preserve the environment. It’s all about staying on-trend with sustainability in event planning.

1. Wool Carpets

Taking care of my wool carpets is no joke; they need special treatment to keep those natural fibres in top shape for the long haul. I use gentle cleaning techniques and protective measures to maintain the quality and lifespan of my carpets.

I bust out those fancy wool carpets for dinner parties, and I know I’ve got to show them some love to keep them looking elegant and standing the test of time. Harsh cleaning agents are a no-go—they can wreck those delicate fibres. I stick to gentle solutions made just for wool carpets.

My trusty vacuum has a soft brush attachment on standby to keep dirt and debris from camp in my carpet. And you better believe I’ve got rug pads under all my heavy furniture to stop unnecessary wear and tear. These careful cleaning techniques and protective measures ensure my wool carpets look fresh and fabulous for years.

1. Synthetic Carpets

Synthetic carpets are best tackled using effective deodorizing and sanitation methods to kick odours to the curb and keep things hygienic. It means diving into some thorough cleaning routines to keep my carpet looking and smelling fresh.

I make sure to stay on top of regular vacuuming to suck up all that dirt and debris that likes to hang out in the carpet fibres. When I spot a spill or stain, I jump right on it to prevent any stubborn marks from setting in. And when it’s time for a deep clean, I bring out the carpet cleaner made of synthetic materials to get the job done.

To banish those lingering odours, I use baking soda or commercial carpet deodorizers to neutralize funky smells. And if I want to take things up a notch in the hygiene department, I bust out the big guns with steam cleaning or some disinfectant sprays to ensure my carpet is a squeaky clean surface, especially for those fancy dinner parties.

1. Natural Fibre Carpets

Taking care of my natural fibre carpets is no joke. I’ve got to be super meticulous to avoid any allergic reactions and keep those fibres in top shape. That means I must follow specific carpet care tips to protect my carpets and myself from potential allergens.

When it’s time for those fancy official dinner events, the special care needs for my natural fibre carpets become even more critical. Guests with allergies can be seriously sensitive to dust, pollen, and other allergens that build up in carpets. A solid carpet care routine creates a clean and safe space.

I vacuum regularly with a HEPA filter, clean up spills immediately, and schedule an annual deep cleaning by professionals. These steps are vital in keeping my natural fibre carpets fresh and reducing the risk of allergic reactions.

What are the Tips for Maintaining Clean Carpets for Official Dinner Events?

In terms of keeping my carpets spick and span for fancy dinner parties, I’ve got a routine down pat. I vacuum regularly, tackle stains pronto, and schedule professional cleanings to keep my carpets looking sharp and hygienic.

Vacuuming is my go-to for eliminating dirt and debris that builds up, especially in high-traffic areas. And you better believe I’m all about treating those stains ASAP to prevent any lasting damage to my carpet.

Now and then, I bring in the professionals for a deep clean to revitalize my carpets and make them last longer. I’ve also got some tricks up my sleeve, like using rugs in high-risk spots and asking guests to kick off their shoes before walking on the carpet. And you can bet I’m moving around the furniture regularly to avoid those pesky wear spots.

It’s all about those consistent maintenance habits to keep my carpets looking their best for years.

1. Regular Vacuuming

I regularly vacuum to keep the carpets clean and looking sharp for all those fancy dinner parties. It’s essential to get rid of dirt and debris often to avoid buildup and keep the carpets in top-notch condition.

I’ve learned that it’s a good idea to vacuum high-traffic areas daily and give the other spots a once-over at least twice a week. This way, I can prevent deep-seated dirt from wrecking the carpet fibres. Attachments like crevice tools and brush nozzles help me get into all those nooks and crannies. Oh, and don’t forget to adjust the vacuum height for different carpet pile heights—that’s the key to getting the best clean.

Following a regular vacuuming routine not only boosts the venue’s overall look but also extends the lifespan of the carpets. That means they stay looking fresh and new for every event – and who doesn’t want that extra touch of elegance?

1. Immediate Stain Treatment

To keep my carpets clean for those fancy dinner parties, I need to address stains ASAP to prevent long-lasting damage and keep them looking pristine.

I’ve learned that quick action is critical when handling spills and stains. By jumping on them immediately, I keep my carpets looking good and ensure longevity.

To avoid any mishaps during events, I always use coasters, tablecloths, or area rugs as a preventive measure. And I never forget to have a stain removal kit for any accidents. These spot-cleaning hacks are my go-to for ensuring my carpets are always ready for any official gathering.

1. Professional Cleaning regularly

I hire professional cleaning services for our regular carpet maintenance during official dinner events. It’s all about ensuring thorough cleaning, smooth event logistics, and proper carpet drying for a flawless and hygienic setting.

These professional cleaners are superheroes in removing visible dirt and stains and tackling sneaky allergens and bacteria lurking in the carpet fibres. They play a vital role in maintaining indoor air quality. By leaving this job to the pros, I can focus on other event preparations, knowing that the carpets will be spotless and ready in time. Paying attention to these details helps us maintain our hygiene standards and leave a lasting impression on our guests.

Professional Carpet Cleaning Checklist For Big Public Events

Planning a big public event and wondering how to ensure your carpets look their best? Professional carpet cleaning is essential for maintaining a clean and inviting atmosphere for your guests.

Today, we will discuss the importance of professional carpet cleaning for events, its benefits, and the step-by-step process involved. We also discuss the different professional carpet cleaning methods, including hot water extraction, dry cleaning, bonnet cleaning, encapsulation, and steam cleaning.

Why Is Professional Carpet Cleaning Important for Big Public Events?

Professional carpet cleaning is crucial for significant public events to create a positive impression, ensure cleanliness, and maintain hygiene standards for attendees.

1. High foot traffic during large gatherings can quickly soil carpets, making professional cleaning essential in removing deep-seated dirt and allergens.
2. Stain removal is crucial in restoring the carpet’s pristine appearance, ensuring a visually appealing backdrop for the event.
3. Effective odour control techniques help maintain a pleasant atmosphere, enhancing the overall experience for visitors.

By prioritising professional cleaning services in high-traffic areas, event organisers can guarantee a welcoming and hygienic environment that leaves a lasting positive impact on attendees.

What Are the Benefits of Professional Carpet Cleaning for Events?

Professional carpet care for events offers numerous benefits, including enhanced maintenance, effective stain removal, and adherence to stringent hygiene standards to ensure a clean and inviting venue for attendees.

By engaging in regular professional carpet cleaning, event organisers can prevent tough stains from setting in, extend the lifespan of their carpets, and maintain a fresh look for each gathering. In addition to the aesthetic appeal, upholding high hygiene standards through expert cleaning services plays a significant role in creating a positive environment conducive to social interactions and positive guest experiences. The cleanliness and appearance of the venue are crucial elements in leaving a lasting impression on attendees and ensuring overall customer satisfaction.

What Are the Steps in the Professional Carpet Cleaning Process?

Professional carpet cleaning involves meticulous steps, such as pre-inspection, pre-vacuuming, pre-spotting, and hot water extraction, ensuring thorough maintenance and quality assurance.

After the initial pre-inspection to assess the carpet’s condition, the next step is pre-vacuuming to remove surface debris and dirt. It is followed by pre-spotting to treat any stubborn stains or spots. The heart of the process lies in hot water extraction, where specialised equipment applies hot water and cleaning solutions to the carpet, effectively breaking down dirt and grime. Quality control measures include a post-cleaning inspection to ensure the carpet is pristine.

Step 1: Pre-Inspection

The first step in professional carpet cleaning is pre-inspection, where trained technicians assess the carpet fibres, checking for wear and tear, matting, or discolouration. They also test the carpet’s stain resistance to understand how it will respond to different cleaning agents. Specific requirements, such as the type of carpet material and any specific instructions from the client, are noted meticulously. This attention to detail at the pre-inspection stage lays the groundwork for an effective cleaning and maintenance plan, aligning with the highest quality assurance and maintenance standards.

Step 2: Pre-Vacuuming

Pre-vacuuming is a crucial step in professional carpet cleaning that involves removing surface debris, dust, and dirt from high-traffic areas using commercial-grade equipment to prepare the carpet for deeper cleaning.

By thoroughly vacuuming the carpet beforehand, the specialised equipment effectively lifts and extracts accumulated dirt, allergens, and pollutants that may be embedded deep within the fibres. This initial step ensures a more thorough cleaning process and helps maintain the carpet’s longevity and appearance.

Removing the surface debris before proceeding with any wet cleaning treatments prevents the dirt from becoming mud-like, making it easier to achieve a deep and consistent clean across the entire carpet surface. Proactively addressing the visible dirt with pre-vacuuming sets the stage for a more effective and efficient overall cleaning process.

Step 3: Pre-Spotting

Pre-spotting is a targeted approach in professional carpet cleaning that involves treating tough stains and spots with specialised solutions and techniques to ensure effective stain removal before the primary cleaning process.

This crucial step allows the cleaner to assess each stain individually and choose the appropriate treatment method. Pre-treating stains significantly increases the chances of successfully removing stains during the primary cleaning process. Using spot treatment techniques not only aids in breaking down stubborn stains but also helps prevent them from settling deeper into the carpet fibres. This meticulous pre-spotting procedure ensures that the carpet is thoroughly cleaned and restored to its optimal condition, resulting in a visibly cleaner and fresher carpet.

Step 4: Pre-Spray

Pre-spraying involves the application of specialised solutions for odour control, sanitisation, and maintenance in professional carpet cleaning to ensure a fresh and hygienic carpet surface.

By pre-spraying the carpet, these specialised solutions can penetrate deep into the fibres, targeting embedded dirt, bacteria, and allergens that regular vacuuming might miss.

This step is crucial as it helps break down tough stains, eliminates foul odours, and creates a clean slate for the subsequent cleaning processes.

Pre-spraying plays a significant role in preparing the carpet for hot water extraction or steam cleaning, maximising the effectiveness of these methods in removing deep-seated grime and germs.

The meticulous pre-spraying process ultimately sets the foundation for a thorough cleaning, ensuring visual cleanliness and a healthier indoor environment.

Step 5: Agitation

Agitation is a crucial technique in professional carpet cleaning that involves mechanically loosening dirt, debris, and embedded particles from carpet fibres to facilitate deep cleaning and effectively address upholstery surfaces.

Using mechanical action, such as brushing or scrubbing, the agitation process helps to dislodge dirt and allergens that have settled deep within the carpet. This thorough loosening of particles enables the cleaning solution to penetrate more effectively, ensuring a comprehensive removal of contaminants. Agitation plays a vital role in maintaining the cleanliness of upholstery surfaces by preventing grime buildup and extending the fabric’s lifespan. Regular agitation during cleaning routines can help prevent odours and mould growth, contributing to a healthier indoor environment.

Step 6: Hot Water Extraction

Hot water extraction, also known as steam cleaning, is a popular method in professional carpet cleaning that utilises high-temperature water and extraction equipment to deep clean carpets, ensuring effective stain removal and enhancing stain resistance.

The process involves pre-treating the carpet with a cleaning solution to break down dirt and grime. Then, hot water is sprayed onto the carpet under high pressure, loosening embedded debris. The extraction equipment suctioned out the water and the dislodged dirt, leaving the carpet clean and refreshed. This method removes visible stains and eliminates allergens and bacteria, contributing to a healthier indoor environment. A thorough cleaning helps restore the carpet’s appearance and texture, making it look almost new.

Step 7: Post-Spotting

Post-spotting is a follow-up step in professional carpet cleaning that involves additional treatment for stubborn stains, deodorising the carpet, and addressing any residual issues to ensure a fresh and clean surface, especially for upholstery areas.

During post-spotting, skilled technicians carefully inspect the carpet to identify lingering stains and odours that may require targeted treatment. Using specialised cleaning solutions, they work meticulously to break down tough stains and neutralise odours at their source, leaving behind a revitalised and fresh-smelling carpet. This meticulous approach improves the carpet’s appearance and enhances its overall cleanliness and hygiene, particularly in high-traffic areas and upholstery sections that tend to trap odours and spills.

Step 8: Post-Grooming

Post-grooming is the final touch in professional carpet cleaning. It involves restoring the carpet fibres, enhancing the overall appearance, and showcasing the expertise of skilled technicians in achieving a clean and well-maintained carpet surface.

By carefully grooming the carpet fibres after cleaning, technicians can ensure the carpet regains its natural texture and resilience. This step helps align the fibres uniformly, prevent matting or clumping, and promote a plush and soft feel underfoot.

Post-grooming plays a crucial role in the overall aesthetics of the carpet, as it helps enhance the visual appeal by giving a uniform and polished look. Regular post-grooming sessions can significantly extend the carpet’s lifespan by reducing wear and tear, maintaining its structural integrity, and preserving its beauty for years.

Step 9: Speed Drying

Speed drying is a critical phase in professional carpet cleaning that utilises efficient execution and advanced technology to expedite the drying process, ensuring quick turnaround times and preventing moisture-related issues.

By employing techniques such as hot water extraction with high-powered vacuums and powerful air movers, carpet cleaning professionals can significantly reduce drying times. Moisture meters help accurately assess the level of water content in carpets, allowing for targeted application of drying methods. Quick drying accelerates the overall cleaning process and minimises the risk of mould growth and unpleasant odours. This swift turnaround enables service providers to cater to more clients in a shorter time frame, boosting customer satisfaction.

Step 10: Post-Cleaning Inspection

Post-cleaning inspection is a crucial step in professional carpet cleaning that involves rigorous quality control measures, ensuring client satisfaction, and upholding industry standards for a thorough and effective cleaning process.

By conducting a detailed post-cleaning inspection, carpet cleaning professionals can verify that all stains, odours, and residues have been removed, leaving the carpets pristine and fresh. This final step also allows any touch-ups or additional treatments to be applied if necessary, guaranteeing that the cleaning process meets the highest standards. Through post-cleaning inspections, service providers can exceed client expectations by delivering results beyond surface-level cleanliness, demonstrating a commitment to excellence and customer satisfaction.

What Are the Different Methods of Professional Carpet Cleaning?

Professional carpet cleaning offers methods such as hot water extraction, dry cleaning, bonnet cleaning, encapsulation cleaning, and steam cleaning, each using specialised equipment and techniques to achieve optimal results.

Hot water extraction, or steam cleaning, is one of the most popular methods professionals use. This technique involves injecting hot water and a cleaning solution deep into the carpet fibres and then powerfully extracting dirt and residue.

On the other hand, dry cleaning uses minimal moisture and specialised cleaning solvents to lift stains without saturating the carpet.

Bonnet cleaning involves a rotary floor machine with an absorbent pad to scrub the carpet surface, while encapsulation cleaning forms crystals around the dirt for easy removal.

Hot Water Extraction

Hot water extraction, commonly known as steam cleaning, is a highly effective method of professional carpet cleaning that utilises hot water and extraction equipment to deep clean carpets, enhancing stain resistance and overall cleanliness.

This method involves spraying hot water with a cleaning solution onto the carpet fibres, penetrating deep into the material to loosen dirt, grime, and stains. The high-pressure extraction process then removes the dissolved dirt and excess moisture, leaving the carpet refreshed and revitalised. Not only does hot water extraction remove visible stains, but it also eliminates bacteria, allergens, and odours trapped in the carpet fibres. By thoroughly cleaning the carpets, this technique enhances their longevity and maintains their appearance for extended periods.

Dry Cleaning

Dry cleaning is a method of professional carpet cleaning that uses minimal moisture and eco-friendly products to clean carpets. It is ideal for delicate fibres and environments that require fast service.

The low moisture content in dry cleaning helps to prevent potential damage that excessive water can cause to delicate carpet fibres, such as shrinking or colour bleeding. The eco-friendly products used in this method are gentle on the carpets and the environment, reducing the risk of any harmful chemical residues being left behind. These advantages make dry cleaning particularly suitable for environments that need quick and efficient cleaning, such as busy offices or homes with heavy foot traffic.

Bonnet Cleaning

Bonnet cleaning is a surface cleaning method used in professional carpet cleaning that focuses on spot treatment and sanitation practices, providing quick solutions for addressing specific areas of concern.

This technique involves using a specialised bonnet, a circular pad attached to a rotary floor machine. The bonnet is dampened with a cleaning solution and then placed over the targeted area of the carpet. As the machine rotates, the bonnet agitates the fibres, allowing the cleaning solution to lift dirt and stains to the surface. The absorbent nature of the bonnet helps trap and remove the debris, leaving behind a visibly cleaner and sanitised carpet.

Due to its targeted approach, bonnet cleaning is particularly effective for high-traffic areas or spots that require immediate attention. It saves time and effort in maintaining the overall cleanliness of carpets.

Encapsulation Cleaning

Encapsulation cleaning is a method employed in professional carpet cleaning for commercial spaces that focuses on allergen removal and encapsulating dirt particles, providing a thorough and efficient cleaning solution.

This process involves applying a specialised cleaning solution to the carpet fibres, which helps to break down and encapsulate dirt and debris. As the solution dries, crystals form around the trapped particles, making them easier to vacuum. Encapsulation cleaning is particularly effective in high-traffic areas as it helps extend the carpet’s lifespan by preventing soil and dirt from embedding deep within the fibres. This method also improves indoor air quality by trapping allergens and pollutants, creating a healthier environment for occupants.

Steam Cleaning

Steam cleaning is a popular method used in professional carpet cleaning that ensures quality service delivery and effectively cleans upholstery surfaces, using high-temperature steam to sanitise and refresh carpets.

This method involves using specialised equipment that generates steam at a high temperature, penetrating deep into the carpet fibres and loosening dirt, stains, and bacteria. The steam not only cleans the surface but also sanitises and eliminates allergens, making it ideal for households with pets or individuals prone to allergies.

Steam cleaning is environmentally friendly, as it does not require harsh chemicals, making it safe for both the occupants and the environment. This process is highly effective for deep cleaning and maintaining hygiene standards in residential homes, offices, hotels, and other commercial settings.

Cleaning (Red) Carpets and the Water in London’s West End

Why London’s West End?

The West End of London is the ritziest end and it has been that way for a very, very long time. But has anyone ever stopped to ask why this is? Is it just because of fashion – the rich and famous live there, so more rich and famous people move there to show they belong to that particular set and so the cycle continues? You could easily be forgiven for believing this, but there is a practical reason why: it’s to do with the weather (of course – this is England!). The prevailing winds in London blow from west to east, which means that the smoke of London was blown from the west onto the east rather than the other way round. And let’s face it: if you have to roll out the red carpet regularly and have it nice and clean, then it’s easier to do carpet cleaning where the smoke isn’t than try to get the carpets clean in the east (not that the East End is a grubby place – far from it – but that’s another story and another article).

The Dark Side of London

While much of the West End was inhabited by the wealthy, the famous and the respectable (which sometimes, but not always, overlapped) plus their servants, at least in former days, some areas picked up something of a reputation for being a little seedy. Soho, for example, became the West End’s red-light district, in contrast to, say, St James’s. We’ll draw a discreet veil (or maybe a very thick carpet) over what went on in Soho’s brothels, but what you may not know is that not all the ladies of easy virtue working in the area in times gone by were full-time professionals – in the Victorian and Edwardian days, underpaid housemaids would moonlight (literally) as “dollymops”, doing the cleaning during the day and doing… other things… in the evenings to supplement a meagre income.

Carpet Cleaning in Past Times

One more reputable name associated with Soho in the West End is not as well known as it should be. This is the physician and medical researcher John Snow, who made a discovery that was every bit as vital and radical (in its day) as the research by Lois Pasteur in France. John Snow noticed that cholera had broken out in Soho, and it wasn’t for lack of cleanliness: the maids (whether they were dollymops or not) were diligent in their cleaning of carpets rugs and upholstery, but the disease still spread. In the end, John Snow realised that contaminated water was to blame, and one particular pump was condemned and removed from use. This pump – still minus the handle so it can’t be used – is still standing, even after the ravages of the Blitz – as is a pub nearby named after John Snow.

Here is a little video on the history of carpet.

Recently, Soho has tried to attract businesses of all sorts back to it, as well as the erotica and music scene (one internationally famous store in Soho is Agent Provocateur, purveyor of hot lingerie and more). In the “I Love Soho” campaign, the carpet cleaning professionals got called out so a clean red carpet could be rolled out for the likes of Charlotte Church and Paris Hilton.